Project Description
甜星STAR旗舰店-像素乐园甜蜜加载
Date: 2023
Type: Retail
Site: Suzhou,China
Status: Completed
甜蜜颗粒的膨胀与扩散引发了一场香气四溢的爆裂，随机散落的能量块成为甜星宇宙最基本的组成单位，“甜星世界STAR_VERSE”就此诞生。
The expansion and diffusion of sweet particles triggered an aromatic burst, with randomly scattered energy blocks becoming the fundamental units of the STAR Bakery Universe, thus giving birth to the STAR_VERSE.
“甜星世界STAR_VERSE”主地图设置于苏州兼具中式建筑元素与现代商业氛围的凤凰街，开放的空间布局、高亮的视觉信息与趣味的空间内容瞬间点亮老街转角。
The overworld of STAR_VERSE is set along Fenghuang Street in Suzhou, which harmoniously combines elements of traditional Chinese architecture with a modern commercial ambiance. It lights up the corner of the old street with open layout, bright visual information and interesting space.
SLT将游戏叙事融入空间设计，为甜星构建了一处甜蜜梦幻的“体素乐园”，一个鲜明的“社区新地标”，一片放松的“玩家聚集地”。
SLT integrates game storytelling into spatial design, creating a sweet and dreamy Voxel Paradise for the brand, a distinctive new community landmark, and a relaxing home to players.
ORIGIN 源起：甜星大爆炸
空间边界以灰色色块过渡，像素化的渐变隐喻着地图关卡的动态加载。甜蜜能量室内外蔓延，变换组合的立方体块堆叠出一系列充满游戏感的体验焦点，等待“玩家”的味觉探索与灵感交迭。
The gray blocks represent a transition of spatial boundaries, and the pixelated gradients are a metaphor for the dynamic loading of different levels. The sweet energy pervades indoors and outdoors, and the varied combinations of stacked cubic blocks create a series of gameplay-inspired focal points for the “players” to experience the delicacy and take inspiration.
LOGIN 登录：主世界入口
穿越甜蜜大气层，跟循像素流星划过的轨迹，在街区闹市的关键商业节点找到连接甜星宇宙的首个登陆点——甜星轨道穿越装置。
Cruise through the sweet atmosphere, trace the pixel shooting stars, and find the first landing site connecting to the STAR Bakery Universe at a crucial business district in the bustling urban hub – the STAR Time Travel Machine.
呈现动态画面的大面积圆形灯膜由线状轨道静态环绕，滤色亚克力面叠加出世界入口的多元层次。玩家通过显示器的画面收集能量数据，打造自己的甜星AVATAR，开启充满趣味的步入式游戏旅程。
A large circular piece of programming lamp film displaying dynamic images is statically encircled by linear orbits, and the layered color-filtered acrylic surfaces create a multifaceted portal to the overworld. Players can collect energy data via the display to craft their own STAR_VERSE AVATAR, embarking on an immersive and engaging gameplay journey.
QUEST 任务：收集能量
各种尺度的立方体成为空间中能量释放的媒介，塑造了甜星世界的元素肌理与视觉标志，并延展出更多功能意义上的可能。
Cubes in various sizes serve as the medium for energy release in the space, creating the elemental texture and visual signs of the STAR Bakery Universe, while also extending to more functional possibilities.
甜蜜核心爆炸区作为主场景，承载了产品展示及试吃体验等多种功能，包裹着动态视觉的编程灯膜成为场域中的能量焦点。三处中岛离散又围聚，自然组合成多条探索路径，甜蜜机关蓄势待发。
The Sweet Core Blast Zone, or the main scene, hosts functions including product display and sample supply. The programming lamp film wrapped with dynamic visuals becomes the energy focus in the field. Three kitchen islands are discretely clustered, naturally forming multiple exploration routes , with the sweet mechanism poised for activation.
INSTANCE 副本：当季主推
当能量和经验储备达到一定等级，可解锁地图中的关键要塞，载入副本以获取新鲜掉落的奖励和装备。
Once a player’s energy and experience reserves reach a certain level, they can access key strongholds in the world. They are allowed to load into instances for new rewards and gears.
新品主推区沿用了马赛克饰面肌理并点缀立体的甜星标记，通过颜色区分出各版块间的层次关系，在空间表达上呈现出像素语言的多元与统一。
The New Highlights Zone carries on the mosaic-like texture in its design, accented by dimensional STAR Bakery emblems, while employing color variations to differentiate sections. It visually embodies the unity and diversity inherent to the language of pixels.
ACHIEVE 成就：甜蜜装载
在甜蜜能量装载区，嵌于收银台一侧的冷点柜储藏着稀有的甜蜜颗粒，玩家在此完成最后一关能量采集并与NPC交换装备道具，成就便可达成。
In the Sweet Energy Loading Zone, the freezer embedded alongside the checkout counter holds rare sweet particles, where players complete the final energy collection and exchange game items with NPCs for the achievement.
松软的能量颗粒换作真实的面包香气，在虚实相交的空间界面蔓延。
The soft energy particles transform into the authentic aroma of fresh bread, spreading throughout the real and the virtual space.
不断演进的游戏景观与甜蜜香气碰撞出甜星世界的4D体验。此坐标将作为甜星宇宙开拓的源点，在持续更新的能量地图开启品牌烘焙味蕾新篇章。
The evolving game scenes and sweet aromas give rise to the 4D experience within the STAR Bakery Universe. Serving as the origin point for the development of Star Universe, this coordinate will open a new chapter in the brand’s baking odyssey with emerging energy maps.
