Project Description

MITHRIDATE 全新精品店-The Sphere 向心剧场

Date: 2024
Type: Retail
Site: Guangzhou,China
Status: Completed

伦敦先锋时尚品牌MITHRIDATE以“FASHION FOR ART”为创作理念，不断从戏剧与舞台汲取灵感，透过精繁的匠心工艺构筑自我身份的栖所，主张发自内心的穿衣自由。MITHRIDATE, the cutting-edge London fashion brand, adheres to the principle of “FASHION FOR ART.” Inspired by theater and stage, the brand creates a sanctuary for self-expression through exquisite craftsmanship, championing authentic style freedom.

SLT设计顺应MITHRIDATE「寻找清晰自我」的精神感召，以“Sphere”为灵感打造了一处虚实同构的向心剧场，演绎品牌空间的现场性和情境感。当你真实地闯入这场时尚与美学交织的剧幕中，既是观赏者，也是剧中人。

SLT design, resonating with MITHRIDATE’s vision of “discovering a clear self,” has crafted a captivating space inspired by the idea of the “Sphere.” This environment seamlessly merges reality and illusion, capturing the brand’s essence and atmosphere. Visitors become both observers and participants in this fusion of fashion and aesthetics.

起：都市序章

Overture: Urban Prologue

MITHRIDATE全新空间位于珠江北岸临江大道旁，仿佛一座内嵌于繁嚣之地的镜框式舞台，在都市界面上演有关时装美学的即兴日常。
MITHRIDATE’s new boutique, nestled along Linjiang Avenue on the Pearl River’s north bank, stands as a shimmering proscenium stage amidst the urban landscape, presenting each pragmatic item under gorgeous decoration.
外立面密铺的浅灰色线性条石是对舞台幕布内敛而抽象的转译。室内运用低饱和沙色铺展简约格调，以此呼应剧院中永不过时的木色经典。暗涌的夜幕蓝打破宁静底色，植绒金属波纹板层次交叠，营造欲隐欲现、不可通览的场景氛围。兼具现代性与筋骨感的镜面金属构件点缀其间，碰撞出品牌的前卫型格。
The facade, adorned with light grey linear stonework, subtly evokes the elegance of stage curtains. Inside, a muted sand palette sets a minimalist tone, reminiscent of time-honored theater woodwork. Midnight blue accents punctuate this serene backdrop, while flocked metallic wave panels add depth and intrigue, hinting at the mysterious allure of partially drawn curtains. Sleek, mirrored metal elements throughout complement MITHRIDATE’s avant-garde aesthetic.

承：意镜交融

Development: Conceptual Reflection

沿天花轨道拉开空间序幕，聚光灯膜以极致的明暗对比提亮前场的半圆形展示区域。
As visitors move deeper into the store, a ceiling track guides them towards a dramatically lit semicircular display area.
弧形陈列道具将阶梯的形意与“升降台”这一空间线索相结合，由精选的蓝调大理石拼贴而成的地面模拟了剧场木地板的质感和纹理。灯光、道具、地面层层呼应，营造出核心展示区的场景张力。
Curved fixtures blend the concept of theater steps with the recurring motif of an “elevating platform.” Underfoot, meticulously arranged blue-toned marble echoes the texture of classic theater flooring. The interplay of lighting, props, and flooring creates a powerful ambiance in this central showcase.

转：即兴演绎

Transition: Dynamic Showcase

动线折转至基础展示区，熠熠生动的点状灯光暗示着情节场景的切换。
Moving into the basic display area, the vivid spot lights create a sense of narrative progression.
天花轨道系统满足了产品多样性的展陈需求，可拆卸吊杆和可移动镜柜赋予空间不断变化的灵感，日常盛装交错登场。
An innovative ceiling track system diversifies the product display, while versatile hanging rods and mobile mirrored cabinets allow for fluid transitions between everyday and formal wear displays.

合：向心之境

Finale: Inner Sphere

逐光而行，遇见由蓝幕围合而成的精品展示区。通过移动环状天花轨道上的金属挂板和弧形吊杆来灵活地组织动线，自由定义舞台开敞或闭合的状态。
Guided by the light, customers discover an intimate boutique area surrounded by blue curtains. Adjustable metal panels and curved rods suspended from the circular ceiling track create a flexible layout, transforming the space from open to enclosed as needed.

大面积圆形灯膜和拼贴大理石地面再次提示空间的重点，营造场景的聚焦感并烘托梦幻的情境。
Large areas of circular light film and inlaid marble floors highlight key areas, creating a theatrical atmosphere that enhances the dreamlike quality of the space.