Project Description

Nautica Black Label 全新精品空间
A Modular Spatial Translation of Nautical DNA 航海基因的模块化空间表达

Date: 2025
Type: Retail
Site: Changchun,China
Status: Completed

SLT 再次携手美国服装品牌 NAUTICA，为其黑标 BLACK LABEL 新系列打造空间形象，首 店坐落于长春欧亚商都。设计超越航海符号的表层运用，通过一套严谨的模块化系 统，将“帆船”的基因转译为当代、可复制的空间语言，塑造自由、冒险与自然感并 存的零售场景。 SLT has again partnered with NAUTICA to create the flagship store for its new BLACK LABEL collection. Moving beyond superficial nautical symbols, the design translates the DNA of a “yacht” into a contemporary, replicable spatial language through a rigorous modular system, shaping a retail environment that embodies freedom, adventure, and a natural essence.

从桅帆之姿到空间原型

From Concept to Spatial Strategy

项目的核心挑战在于如何为兼具功能性与潮流性的 BLACK LABEL 系列，建立一个 兼具高度品牌辨识度与落地效率的空间系统。SLT 以“大航海之梦”为题，将“帆 船”作为空间原型，进行抽象化、建筑化的转译。
The core challenge was to establish a spatial system with high brand recognition and implementation efficiency for the functional-yet-stylish BLACK LABEL collection. Inspired by “The Dream of Great Voyages,” SLT adopted the “yacht” as its spatial prototype, abstracting it into an architectural language.
设计从帆船的“帆”、“索具”、“甲板”、“系缆桩”等核心构件中提取形式 逻辑。巨大的软膜天花是对“帆面”的柔性转译；墙面的悬拉索系统源自“索 具”的滑轮与帆夹；浅色木地板回应“甲板”的温润触感；试衣间的挂钩则是 “系缆桩”的抽象表达。这一切共同构建了一套连贯的空间叙事体系。
The design extracts formal logic from core sailing components: sails, rigging, deck, and cleats. A large soft-ceiling film translates the “sail”; wall-mounted tensioned cable systems derive from rigging pulleys and clips; light wood flooring echoes the warm touch of the “deck”; and fitting room hooks abstract the form of “cleats.” Together, they form a coherent spatial narrative system.

空间序列与材质选择

Spatial Narrative and Material Choice

空间序列依循“启航-竞速-归泊”的叙事展开。材质选择也以“航海”为线索， 通过坚硬和柔软的反差感营造深度。入口处以硬核的形态界定边界，黑色岩板模 拟海浪冲刷礁石的肌理，陈列背板采用水波纹不锈钢，映射夜色中波光粼粼的海 面，引导顾客踏入这片“暗涌”的室内海面。
The spatial sequence follows a “Departure-Racing-Return” narrative. Material selections follow nautical cues, using hard-soft contrasts to create depth. The entrance features bold forms with black lava panels mimicking wave-worn rocks, while rippled stainless steel displays reflect a shimmering night sea, guiding visitors into this space of subdued currents 
核心展示区，陈列装置组团以竞速之势交汇于“主帆”之下，形成视觉锚 点。不同角度的“帆面切片”虚实交错，再现帆船穿梭于风浪的动势。行至 后场，地面材质的更替暗示功能转换，休息区通过品牌文化墙与 VIP 精选陈 列，营造出经典优雅的“游艇俱乐部”氛围，完成从公共探索到私密体验的 过渡。 In the core display area, two display units converge beneath the “main sail,” creating a visual anchor. Interwoven “sail slices” recreate the dynamism of a yacht navigating winds and waves. The rear lounge area, marked by a change in flooring, adopts a “yacht club” ambiance with a brand culture wall and VIP display, transitioning from public exploration to private experience.

模块化展陈系统

Modular Display System 

为实现高效的品牌落地，SLT 设计了三套系统性、可拓展的陈列道具组团。
To support efficient brand expansion, SLT developed three systematic, scalable display systems.
橱窗及墙面陈列系统： 整合水波纹不锈钢、黑色岩板与悬拉索结构，形成强烈 的第一视觉印象。
Window & Wall Display System: integrates rippled stainless steel, black lava panels, and suspended cable structures to create a powerful first impression.
通透式中岛陈列系统： 以轻量化骨架构成，兼具引导流线与集中展示的功能。
Transparent Island Display System: constructed with a lightweight framework to guide customer flow and enable centralized product showcasing.
灵活性轻盈陈列架： 可独立或组合使用，适应多种边厅与角位空间。
Flexible Slim Display Racks: suitable for independent or combined use, adaptable to various side hall and corner spaces.
这些系统均采用标准化构件与模块化阵列，确保了在不同店型与尺度条件下的快速适配与落地，兼顾了独特的品牌识别与极高的商业效率。 These systems utilize standardized components and modular arrays, ensuring rapid adaptation to various store layouts and scales, as well as balancing unique brand identity with high commercial efficiency.
悬拉索结构是项目的关键细部，其灵感源自帆船配件中的滑轮与帆夹；墙面布置 的陈列架则是帆船中扶手栏杆、游泳梯等元素的抽象表达。SLT 对这些元素的空间 转译不仅解决了结构稳固性与商品悬挂的功能需求，其绷紧的线条更在空间中注 入了强烈的视觉张力。这一具有“张力美学”的节点，同时极大地减少了现场焊 接作业，以及繁琐的定制环节，对于品牌门店来说具有弹性适配的优势。
The suspended cable system is a pivotal design element, inspired by sailboat pulleys and clips, while wall-mounted displays abstractly interpret handrails and swim ladders. SLT’s spatial adaptation not only fulfills structural stability and display functionality but also introduces pronounced visual tension. This design significantly minimizes on-site welding and customization, offering adaptable and efficient implementation.

场域营造

Atmosphere Creation 

在休息区，可调角度的 LED 屏幕模拟翻涌的浪形，配合侧翼镜面，将空间感推向 无限，营造沉浸式的高潮体验。
At the VIP area, dynamic LED screens captures rolling waves and together mirrored walls, creating an immersive climax that amplifies the sense of boundless space. 
侧翼镜面在放大空间的同时，制造延展性的视觉错觉，令场域显得悠长而无际。
Mirrored side walls amplify the space, generating an expansive illusion of boundless depth. 
试衣间的挂点采用系缆桩的结构造型，象征帆船暂泊靠岸，在此得以稍作停留、 整装待发。
The fitting room features cleat-inspired hooks, symbolizing a docked voyage—a place to pause and prepare. 
SLT 通过动态的节奏序列，传递 NAUTICA BLACK LABEL“掌舵不凡，领航人生”的品牌 主张。大航海之梦，于暗夜启航。
SLT orchestrates this kinetic composition to express NAUTICA BLACK LABEL’s ethos: “Master the extraordinary, navigate your journey.” The voyage begins, launching into the night.