00启程：探索代表未来时空的平行宇宙

00 Departure：Explore multiverse that represent future time and space

对无限时间和空间的探索或许是人类文明最原始的集体愿望之一，这种愿望在科技爆发后的今天，已经成为一种野心勃勃的未来叙事。生活在现代都市的人或许会幻想过能够遨游太空，成为无数星辰中的一员；或者勇闯黑洞，以有限的三维视野与无尽的昨天和未来并列。在人类城市文明进化的巅峰之地－上海浦东陆家嘴，Holiland Travel在此登陆，好利来的烘焙创意与SLT未来叙事的空间设计碰撞出无限灵感——金属镜面、陨石吧台、悬浮引擎、异形入侵……传播全新烘焙理念，在带来甜蜜味觉体验的同时邀旅客触碰时空边界，对话未来。

The exploration of infinite time and space is perhaps one of the most primitive collective aspirations of human civilization, which has become an ambitious future narrative after the explosion of science and technology. People who live in modern cities may fantasize about traveling in outer space and becoming one of countless stars, or braving the black hole and juxtaposing a limited three-dimensional vision with an endless past and future. At the pinnacle of the evolution of human urban civilization – Lujiazui, Pudong, Shanghai, Holiland Travel has landed here. Holiland’s baking creativity and SLT’s future narrative space design collide with infinite inspiration – metal mirror, meteorite bar, suspension engine, alien invasion… Spread the new concept of baking, and invite travelers to touch the boundaries of time and space and talk to the future while bringing a sweet taste experience.

01异物入侵：认知未来时空的视觉标志

01 Foreign Objects Invasion: Visual Signs of Cognitive Multiverse

平行宇宙的时空“裂口”在现实世界闪现，空间的扭曲引发了时间感受上的不均匀，线性灯带的无限延展诠释着强烈虫洞的宇宙引力。透过外侧的观测舷窗可以窥探异时空的场景片段，将人拉入对于漫步平行宇宙的想象当中，身在地球，心已入境。从心理入舱到身在异界，中央陨石坑是链接平行宇宙和地球的唯一“黑洞”，是超时空旅行中牵引力最大的场域。在这里，太过庞大而不可感的宇宙万物缩小至人可以感知的尺度，时空旅客站在上帝视角凝视平行宇宙。陨石坑能够传送飞行器和陨石，补给来自异次元的能量。展示异物陨石入侵画面的环形LED屏幕，可编程灯光渐变动态，失重悬浮的宇宙飞船，都是外界环境中不常见的元素，意图明确地指向一场太空冒险。在时空飞行器的中转站，可以看见异物入侵，撞击着时空飞船。在黑洞轨道上悬浮的岛屿，上面嵌着不同物质材料组成的入侵陨石，成为了软点、蛋糕和吐司等系列产品的展示装置，营造出零重力悬浮的甜蜜失重乐园。地面的坐标轴标记，记录异物入侵的位置痕迹。超时空传送带是收集和运输物质的装置。超时空传送带将来自不同纪元，穿透时空通道的入侵异物捕获于此，并以三维的形态呈现在旅客的面前。时空旅客可以选择收集传送带上不同形态的物资，在此见证好利来超时空甜蜜物资的补给。

The space-time “crack” of the multiverse flashes in the real world, and the distortion of space leads to the uneven perception of time. The infinite extension of the linear light strip explains the cosmic gravity of the strong wormhole. Through the outside observation porthole, we can see the scene fragments of different time and space and pull people into the imagination of walking in the multiverse. The body is on the earth, the heart has entered the sphere. From psychological entry to actual physical entry，the central crater is the only “black hole” linking the multiverse and the earth, which is the field with the greatest traction in space-time travel. Here, everything in the universe, which is too large to be felt shrinks to a scale that people can understand. Space-time travelers stand in God’s perspective and stare at the multiverse. The crater can transport aircraft and meteorites to supply energy from other dimensions. The circular LED screen showing the invasion of foreign meteorites, the programmable light gradient dynamics, and the weightless suspension of spaceships are all unusual elements in the external environment with the intention of clearly pointing to a space adventure. In the transit station of the space-time craft, foreign objects can be seen invading and hitting the craft. The island suspended in the orbit of the black hole, embedded with invasive meteorites composed of different materials, has become a display device for a series of products such as desserts, cakes and toast, which creates a sweet weightless paradise suspended in zero gravity. The coordinate axis of the ground is marked to record the location traces of foreign objects invasion. A hyperspace conveyor belt is a device that collects and transports matter. It captures the invading foreign objects which through the space-time channel from different eras and presents them to the passengers in a three-dimensional form. Time-space travelers can choose to collect materials in different forms on the conveyor belt, and witness the supply of super-space sweet materials from Holiland.

02异变能量：在静态的物中体验动态宇宙

02 Metamorphic Energy: Experience the dynamic universe in a static object

曲面、镜面、轨迹线和各种悬浮物的存在是破坏外界正交时间的感知和形成平行宇宙秩序的重要元素，同时代表着新的规则，它表明：不同向度的空间可能是连续的；对于一个空间，可能存在对应的、转译的另一个平行空间。历经旋转、加速、升空、失重……轨迹上最终定格在宇宙大爆炸时刻的悬浮岛屿有着不同向度的动势，记录的是关于运动的永恒瞬间；而顶面环形屏幕上，陨石和其他悬浮物的影像则是平行宇宙中无限往复运动的规则与秩序。旅行途中，旅客可以来到时空飞行器的候机区域。作为平行宇宙中相对稳态的场域，网格力矩的空间将人周圈环绕。靠着窗边，右前方东方明珠，左手边陨石坠落，如同《星际穿越》中的父亲在平行宇宙中碰掉当下时空中女儿书架上书的一幕，室内平行宇宙场景与窗外现实文明场景重叠，两个不同维度的空间对话如此的真实。未来和现代叙事的叠加、冲突和拉扯中，时空旅客在平行宇宙与现实世界的灰色地带收获来自未来的灵感，激发对未来世界的激情和想象。而现实世界，正是在这种对“遥远的真实”的遐想中不断迭代成长。

The existence of curved surface, mirror surface, trajectory line and various suspended objects is an important element to destroy the perception of external orthogonal time and form the order of multiverse, and represents a new rule at the same time, which indicate that the space of different dimensions may be continuous. For one space, there may be another parallel space that corresponds and translates. Through rotation, acceleration, lift-off, weightlessness. The floating islands on the track, which are finally fixed at the time of the Big Bang, have different directions of momentum, recording the eternal moment of motion, while the images of meteorites and other suspended objects on the top circular screen are the rules and order of infinite reciprocating motion in the multiverse universe. During the journey, travelers can come to the waiting area of the space-time aircraft. As a relatively stable field in the parallel universe, the space of grid torque surrounds the person.   Leaning against the window, the Oriental Pearl on the right, the meteorite on the left falls, just like the scene where the father in “Interstellar” touches the book on the daughter’s bookshelf in the current time and space. The indoor multiverse scene overlaps with the real civilization scene outside the window, and the spatial dialogue between the two different dimensions is so real. In the superposition, conflict and pull of future and modern narrative, space-time travelers gain inspiration from the future in the grey area of multiverse and real world to stimulate their passion and imagination for the future world. The real world is growing iteratively in this reverie of “distant reality”.

03归航：激发现实世界的超时空灵感

03 Homing: Inspiration for the real world

坐进返回舱，飞行器正停靠超时空秘境，弧形的镜面反射环境，旅客可以看到另一个扭曲时空中超越三维空间归航的自己。 Holiland Travel开端的观测点到结尾处的返回舱等一系列体验场景构成了模态数字空间与现实场景空间的融合，从而达成跨媒介表达。用户的停留、拍照、打卡共同构成了一种叠加的、复合的购物情境，为好利来宇宙观的具身传播提供了更多可能。旅客在秘境中留下足迹，从虫洞中返回地球，期待下一次旅途的邂逅。

Sitting in the return cabin, the aircraft is docked in the super-space secret realm, and the curved mirror reflection environment allows passengers to see another self-homing in another twisted time and space beyond the three-dimensional space. A series of experience scenes from the observation point at the entrance to the return capsule at the return cabin constitute the integration of modal digital space and real scene space, thus achieving cross-media expression. The user’s stay, taking photos etc. constitute a superimposed and complex shopping situation, which provides more possibilities for the embodied dissemination of Holiland’s cosmology. Travelers leave footprints in secret realm and return to Earth from wormhole, looking forward to the encounter on the next journey.